Ger.
Senior operator.
Western Union. Ogilvy. Web3. 15 years running marketing ops, accounts, and content businesses across APAC and SEA.
Run your ops over coffee.


What I've done
Spent 7 years scaling creative operations at Western Union across APAC. 4 years at Ogilvy and Tribal Worldwide in the accounts management department for brands across SEA. Since 2021, embedded with Web3 founders running NFT launches, KOL marketing, spaces and livestreams, and content businesses.
Most recently: head of operations for a depth-interview podcast for builders (1,500+ episodes, 5 years running). Production ops for a Solana-native live show. Architecture audits on AI systems built by agency dev teams.
The shape of work I do well: senior operator embedded with a small team, owning the command center, running weekly cadence, catching what's slipping before it ships.
The criteria I care about: a small team where senior judgment moves the needle, Web3 or content-adjacent work, a founder or principal I'd enjoy working with.
How I plug in
Recent work
First coffee's on me
30 minutes on your ops. You leave with a receipt: what's slipping, what it costs, what to fix first.