Briefing the team
Grabbing the team. One sec.

Ger.

Senior operator.

Western Union. Ogilvy. Web3. 15 years running marketing ops, accounts, and content businesses across APAC and SEA.

Run your ops over coffee.

Work with me
Background

What I've done

Spent 7 years scaling creative operations at Western Union across APAC. 4 years at Ogilvy and Tribal Worldwide in the accounts management department for brands across SEA. Since 2021, embedded with Web3 founders running NFT launches, KOL marketing, spaces and livestreams, and content businesses.

The shape of work I do well: senior operator embedded with a small team, owning the command center, running weekly cadence, catching what's slipping before it ships.

The criteria I care about: a small team where senior judgment moves the needle, Web3 or content-adjacent work, a founder or principal I'd enjoy working with.

Services

How I plug in

Podcast operations
Full-stack show running: guests, production, transcripts, clips, distribution.
Content and production ops
Scripts, clip design, video pipelines, and the social calendar that ships them.
Fractional ops layer
Embedded with a founder: weekly cadence, command center, nothing slips.
Agentic operations
Agent fleets for research, content, and pipelines, built and supervised for your team.
AI systems audit
A second pair of senior eyes on the AI your team built: does it do the job, where it drifts, what it quietly costs.
Launch support
Web3 launches, KOL campaigns, spaces and livestreams, run end to end.
The ledger

Six months, by the numbers

The repo behind my agent fleet opened on 20 March 2026, and something has shipped every day since: 182 days in a row.

The one we're proudest of

The intern

Most requests turn up in the middle of a conversation, not as tickets. The intern catches them, makes sure each one has an owner, and follows up until it's done. A person signs off on anything that goes out. It runs for two teams today.

810team threads read
348requests caught in chat
828tasks triaged
336follow-ups sent
What we shipped33 systems live
Content ops and clipping
12 live
Live-show production
8 live
Deal and task pipelines
7 live
Research and monitoring
6 live
Debugging
Fixes shipped294
Lessons made standing rules58
Agents built / kept17 / 4
Command centers
Command centers5
Portals5
Dashboard pages76
Routines
Scheduled jobs129
Daily client briefs390
Research reports185
Clips reviewed
Clips reviewed in 13 days164
Sent back with notes81
Clipper submissions tracked594
Analytics we track
X posts measured958
Days of revenue vs posts111
Impressions measured2.8M

Counted on 17 Sep 2026 from the fleet's own records.

Portfolio

Recent work

Content ops — Deliverable tracking, production logistics, a clipper team on weekly reporting, and publishing across YouTube and X. Using custom Claude skills and routine workflows turn each transcript into a full publishing pack.
Production ops — Production layer for livestreams and recordings. Script outlines, clip design, video production management, and social distribution support.
Strategic ops — Fractional marketing manager / ops layer for a B2B founder. Weekly sprints, GTM thinking, brainstorming, nothing falls through the cracks.
Agentic operations — AI-native ops. Agent fleets for research, content, and pipelines, supervised by someone who has done the job manually for 15 years.
AI systems audit — A second pair of senior eyes on the AI your team built. Does it actually do the job, where it drifts, what it quietly costs, and what falls apart when real work hits it.
Let's talk

First coffee's on me

30 minutes on your ops. You leave with a receipt: what's slipping, what it costs, what to fix first.

Telegram @grhvnn
Email ger@over.coffee
LinkedIn linkedin.com/in/germaine-havana