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Ger.

Senior operator.

Western Union. Ogilvy. Web3. 15 years running marketing ops, accounts, and content businesses across APAC and SEA.

Run your ops over coffee.

Background

What I've done

Spent 7 years scaling creative operations at Western Union across APAC. 4 years at Ogilvy and Tribal Worldwide in the accounts management department for brands across SEA. Since 2021, embedded with Web3 founders running NFT launches, KOL marketing, spaces and livestreams, and content businesses.

Most recently: head of operations for a depth-interview podcast for builders (1,500+ episodes, 5 years running). Production ops for a Solana-native live show. Architecture audits on AI systems built by agency dev teams.

The shape of work I do well: senior operator embedded with a small team, owning the command center, running weekly cadence, catching what's slipping before it ships.

The criteria I care about: a small team where senior judgment moves the needle, Web3 or content-adjacent work, a founder or principal I'd enjoy working with.

Services

How I plug in

Podcast operations
Full-stack show running: guests, production, transcripts, clips, distribution.
Content and production ops
Scripts, clip design, video pipelines, and the social calendar that ships them.
Fractional ops layer
Embedded with a founder: weekly cadence, command center, nothing slips.
Agentic operations
Agent fleets for research, content, and pipelines, built and supervised for your team.
AI systems audit
Senior review of the AI your team shipped: architecture, evals, cost leaks, security.
Launch support
Web3 launches, KOL campaigns, spaces and livestreams, run end to end.
Portfolio

Recent work

Tech FrontierNow — Head of operations for the podcast interviewing founders and builders across AI, crypto, and tech, filmed at SXSW, EthCC, and Miami Consensus. From first outreach to final clip: guest research, production, transcripts, clippers, setter support.
Production ops — Production layer for Solana Gaming live shows. Script outlines, clip design, video production management, and social distribution support.
Strategic ops — Fractional marketing manager / ops layer for a B2B founder. Weekly sprints, GTM thinking, brainstorming, nothing falls through the cracks.
Agentic operations — AI-native ops. Agent fleets for research, content, and pipelines, supervised by someone who has done the job manually for 15 years.
Architecture audit — Senior review on AI systems your dev team is building or has shipped. Architecture, prompt drift, eval coverage, cost leaks, security gaps, role-based permissions, sequencing bugs.
Let's talk

First coffee's on me

30 minutes on your ops. You leave with a receipt: what's slipping, what it costs, what to fix first.